alter a irresistible the rise of addictive technology and the business of keeping us hooked
Alter A. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
"Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times." -Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers. "One of the most mesmerizing and important books Ive read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." -Adam Grant, New York Times bestselling author of Originals and Give and Take. Welcome to the age of behavioral addiction-an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of todays products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good-to improve how we communicate with each other, spend and save our money, and set boundaries between work and play-and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alters previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
1037 Руб.
Alter A. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
"Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times." -Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers. "One of the most mesmerizing and important books Ive read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." -Adam Grant, New York Times bestselling author of Originals and Give and Take. Welcome to the age of behavioral addiction-an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of todays products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good-to improve how we communicate with each other, spend and save our money, and set boundaries between work and play-and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alters previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
1037 Руб.
Roach Mary Grunt. The Curious Science of Humans at War
War. Mention it and most of us think of history, of conflicts on foreign soil, of heroism and compromise, of strategy and weapons. But there’s a whole other side to the gruesome business of the battlefield. In Grunt, the inimitable Mary Roach explores the science of keeping human beings intact, awake, sane, uninfected and uninfested in the bizarre and extreme circumstances of war. Setting about her task with infectious enthusiasm, she sniffs World War II stink bombs, tests earplugs in a simulated war zone and burns the midnight oil with the crew of a nuclear submarine. Speaking to the scientists and the soldiers, she learns about everything from life-changing medical procedures to innovations as esoteric as firing dead chickens at fighter jets. Engrossing, insightful and laugh-out-loud funny, this is an irresistible ride to the wilder shores of modern military life.
1880 Руб.
Brusatte Steve The Rise and Fall of the Dinosaurs. The Untold Story of a Lost World
66 million years ago the dinosaurs were wiped from the face of the earth. Today, Dr. Steve Brusatte, one of the leading scientists of a new generation of dinosaur hunters, armed with cutting edge technology, is piecing together the complete story of how the dinosaurs ruled the earth for 150 million years. The world of the dinosaurs has fascinated on book and screen for decades - from early science fiction classics like The Lost World, to Godzilla terrorizing the streets of Tokyo, and the monsters of Jurassic Park. But what if we got it wrong? In The Rise and Fall of the Dinosaurs, top dinosaur expert Brusatte, tells the real story of how dinosaurs rose to dominate the planet. Using the fossil clues that have been gathered using state of the art technology, Brusatte follows these magnificent creatures from their beginnings in the Early Triassic period, through the Jurassic period to their final days in the Cretaceous and the legacy that they left behind. Along the way, Brusatte introduces us to modern day dinosaur hunters and gives an insight into what it's like to be a paleontologist. The Rise and Fall of the Dinosaurs is full of thrilling accounts of some of his personal discoveries, including primitive human-sized tyrannosaurs, monstrous carnivores even larger than T. rex, and feathered raptor dinosaurs preserved in lava from China. At a time when Homo sapiens has existed for less than 200,000 years and we are already talking about planetary extinction, The Rise and Fall of the Dinosaurs is a timely reminder of what humans can learn from the magnificent creatures who ruled the earth before us.
2687 Руб.
Brusatte S. The Rise and Fall of the Dinosaurs
66 million years ago the dinosaurs were wiped from the face of the earth. Today, Dr. Steve Brusatte, one of the leading scientists of a new generation of dinosaur hunters, armed with cutting edge technology, is piecing together the complete story of how the dinosaurs ruled the earth for 150 million years. The world of the dinosaurs has fascinated on book and screen for decades - from early science fiction classics like The Lost World, to Godzilla terrorizing the streets of Tokyo, and the monsters of Jurassic Park. But what if we got it wrong? In The Rise and Fall of the Dinosaurs, top dinosaur expert Brusatte, tells the real story of how dinosaurs rose to dominate the planet. Using the fossil clues that have been gathered using state of the art technology, Brusatte follows these magnificent creatures from their beginnings in the Early Triassic period, through the Jurassic period to their final days in the Cretaceous and the legacy that they left behind. Along the way, Brusatte introduces us to modern day dinosaur hunters and gives an insight into what it’s like to be a paleontologist. The Rise and Fall of the Dinosaurs is full of thrilling accounts of some of his personal discoveries, including primitive human-sized tyrannosaurs, monstrous carnivores even larger than T. rex, and feathered raptor dinosaurs preserved in lava from China. At a time when Homo sapiens has existed for less than 200,000 years and we are already talking about planetary extinction, The Rise and Fall of the Dinosaurs is a timely reminder of what humans can learn from the magnificent creatures who ruled the earth before us.
1223 Руб.
Brusatte S. The Rise and Fall of the Dinosaurs
66 million years ago the dinosaurs were wiped from the face of the earth. Today, Dr. Steve Brusatte, one of the leading scientists of a new generation of dinosaur hunters, armed with cutting edge technology, is piecing together the complete story of how the dinosaurs ruled the earth for 150 million years. The world of the dinosaurs has fascinated on book and screen for decades - from early science fiction classics like The Lost World, to Godzilla terrorizing the streets of Tokyo, and the monsters of Jurassic Park. But what if we got it wrong? In The Rise and Fall of the Dinosaurs, top dinosaur expert Brusatte, tells the real story of how dinosaurs rose to dominate the planet. Using the fossil clues that have been gathered using state of the art technology, Brusatte follows these magnificent creatures from their beginnings in the Early Triassic period, through the Jurassic period to their final days in the Cretaceous and the legacy that they left behind. Along the way, Brusatte introduces us to modern day dinosaur hunters and gives an insight into what it’s like to be a paleontologist. The Rise and Fall of the Dinosaurs is full of thrilling accounts of some of his personal discoveries, including primitive human-sized tyrannosaurs, monstrous carnivores even larger than T. rex, and feathered raptor dinosaurs preserved in lava from China. At a time when Homo sapiens has existed for less than 200,000 years and we are already talking about planetary extinction, The Rise and Fall of the Dinosaurs is a timely reminder of what humans can learn from the magnificent creatures who ruled the earth before us.
1223 Руб.
Crabtree J. The Billionaire Raj
SHORTLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2018.A Financial Times Book of the Year and an Amazon Top 100 Book of the Year.India s explosive rise has driven inequality to new extremes, with millions trapped in slums as billionaires spend lavishly and dodge taxes. Controversial prime minister Narendra Modi promised to break the grip of the Bollygarchs, but many tycoons continue to thrive amidst the scandals, exerting huge influence over business and politics.But who are these titans of politics and industry shaping India through this period of breakneck change? And what kind of superpower are they creating?A vivid portrait of a deeply divided nation, The Billionaire Raj makes clear that India s destiny prosperous democratic giant or corrupt authoritarian regime is something that should concern us all. .
1167 Руб.
Crabtree James The Billionaire Raj
SHORTLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2018.A Financial Times Book of the Year and an Amazon Top 100 Book of the Year.India s explosive rise has driven inequality to new extremes, with millions trapped in slums as billionaires spend lavishly and dodge taxes. Controversial prime minister Narendra Modi promised to break the grip of the Bollygarchs, but many tycoons continue to thrive amidst the scandals, exerting huge influence over business and politics.But who are these titans of politics and industry shaping India through this period of breakneck change? And what kind of superpower are they creating?A vivid portrait of a deeply divided nation, The Billionaire Raj makes clear that India s destiny prosperous democratic giant or corrupt authoritarian regime is something that should concern us all..
1167 Руб.
Crabtree J. The Billionaire Raj
SHORTLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2018.A Financial Times Book of the Year and an Amazon Top 100 Book of the Year.India s explosive rise has driven inequality to new extremes, with millions trapped in slums as billionaires spend lavishly and dodge taxes. Controversial prime minister Narendra Modi promised to break the grip of the Bollygarchs, but many tycoons continue to thrive amidst the scandals, exerting huge influence over business and politics.But who are these titans of politics and industry shaping India through this period of breakneck change? And what kind of superpower are they creating?A vivid portrait of a deeply divided nation, The Billionaire Raj makes clear that India s destiny prosperous democratic giant or corrupt authoritarian regime is something that should concern us all. .
1167 Руб.
Houston Julie A Village Affair
Cassie Beresford has recently landed her dream job as deputy head at her local, idyllic village primary school, Little Acorns. So, the last thing she needs is her husband of twenty years being 'outed' at a village charity auction - he has been having an affair with one of her closest friends. As if that weren't enough to cope with, Cassie suddenly finds herself catapulted into the head teacher position, and at the forefront of a fight to ward off developers determined to concrete over the beautiful landscape. But through it all, the irresistible joy of her pupils, the reality of keeping her teenage children on the straight and narrow, her irrepressible family and friends, and the possibility of new love, mean what could have been the worst year ever, actually might be the best yet... Julie Houston's novels are funny, wonderfully warm and completely addictive. Perfect for all fans of Gervaise Phinn, Katie Fforde and Jill Mansell.
2017 Руб.
Dostoyevsky Fyodor White Nights
Introducing Little Clothbound Classics: irresistible, mini editions of short stories, novellas and essays from the world's greatest writers, designed by the award-winning Coralie Bickford-Smith. Celebrating the range and diversity of Penguin Classics, they take us from snowy Japan to springtime Vienna, from haunted New England to a sun-drenched Mediterranean island, and from a game of chess on the ocean to a love story on the moon. Beautifully designed and printed, these collectible editions are bound in colourful, tactile cloth and stamped with foil. Regarded as one of world literature's foremost novelists, Fyodor Dostoevsky's short stories are also some of the best ever written. 'White Nights' tells of love and loss on the streets of St. Petersburg, 'A Nasty Business' presents the hilarious tale of a general dropping in on the wedding of a subordinate, while 'The Meek One' is an existentialist tale of marriage and tragedy.
2384 Руб.
Foroohar R. Don t Be Evil. The Case Against Big Tech
A penetrating indictment of how todays largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds--from an acclaimed Financial Times columnist and CNN analyst WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD - NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FOREIGN AFFAIRS AND EVENING STANDARD "Dont be evil" was enshrined as Googles original corporate mantra back in its early days, when the companys cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, its been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth--while evading all semblance of regulation and taxes? In Dont Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul--and ate our lunch. Through her skilled reporting and unparalleled access--won through nearly thirty years covering business and technology--she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Praise for Dont Be Evil "At first sight, Dont Be Evil looks like its doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable books scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trumps election? Foroohar will leave you even more worried, but a lot better informed."--Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower
1005 Руб.
Foroohar R. Don t Be Evil. The Case Against Big Tech
A penetrating indictment of how todays largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds--from an acclaimed Financial Times columnist and CNN analyst WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD - NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FOREIGN AFFAIRS AND EVENING STANDARD "Dont be evil" was enshrined as Googles original corporate mantra back in its early days, when the companys cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, its been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth--while evading all semblance of regulation and taxes? In Dont Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul--and ate our lunch. Through her skilled reporting and unparalleled access--won through nearly thirty years covering business and technology--she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Praise for Dont Be Evil "At first sight, Dont Be Evil looks like its doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable books scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trumps election? Foroohar will leave you even more worried, but a lot better informed."--Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower
1005 Руб.
McManus Karen M. You'll Be the Death of Me
From the international bestselling author of One of Us Is Lying and Queen of Teen Crime comes a brand-new addictive thriller. Three former friends ditch school for old time's sake - with horrible and deadly consequences. Ivy, Mateo, and Cal used to be close - best friends back in middle school. So, when Cal pulls into campus late for class, and runs into Ivy and Mateo, they decide to ditch school. Just like old times. But they're not the only ones skipping school that day. When the trio spot classmate Brian 'Boney' Mahoney acting suspiciously downtown they follow him into an empty building, and walk straight into a murder scene. Brian's not the only one keeping secrets, and when their day of freedom turns deadly it's only a matter of time before the truth comes out.
2662 Руб.
Kahney Leander Inside Steve's Brain. Business Lessons from Steve Jobs, the Man Who Saved Apple
Steve Jobs was an American visionary who immeasurably altered the way the world uses technology. From the Apple II to minimalist iMacs and from the foundation of Pixar to the invention of the iPad, Jobs’ products and ideas confounded expectations perpetually redefined markets to make Apple the most successful technology company on the planet. Inside Steve’s Brain is a unique and revealing look at one of the greatest entrepreneurs of the internet age. Part biography, part leadership manual, Kahney’s book is a rich and insightful examination of a man who was at once a business pioneer, and a cultural icon.
1697 Руб.
McCullers Carson The Member of the Wedding
With delicacy of perception and memory, humour and pathos, Carson McCullers spreads before us the three phases of a weekend crisis in the life of a motherless twelve-year-old girl. Within the span of a few hours, the irresistible, hoydenish Frankie passionately plays out her fantasies at her elder brother's wedding. Through a perilous skylight we look into the mind of a child torn between her yearning to belong and the urge to run away.
2421 Руб.