hoffman donald d case against reality how evolution hid the truth from our eyes
Hoffman Donald D. Case Against Reality. How Evolution Hid the Truth from Our Eyes
Shortlisted For The Physics World Book Of The Year 2019 'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker 'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
2530 Руб.
Ressa Maria How to Stand Up to a Dictator
What will you sacrifice for the truth? Maria Ressa has spent decades speaking truth to power. But her work tracking disinformation networks seeded by her own government, spreading lies to its own citizens laced with anger and hate, has landed her in trouble with the most powerful man in the country: President Duterte. Now, hounded by the state, she has multiple arrest warrants against her name, and a potential 100+ years behind bars to prepare for - while she stands trial for speaking the truth. How to Stand Up to a Dictator is the story of how democracy dies by a thousand cuts, and how an invisible atom bomb has exploded online that is killing our freedoms. It maps a network of disinformation - a heinous web of cause and effect - that has netted the globe: from Duterte's drug wars, to America's Capitol Hill, to Britain's Brexit, to Russian and Chinese cyber-warfare, to Facebook and Silicon Valley, to our own clicks and our own votes. Told from the frontline of the digital war, this is Maria Ressa's urgent cry for us to wake up and hold the line, before it is too late.
4713 Руб.
Bothwell Matthew The Invisible Universe. Why There’s More to Reality than Meets the Eye
From the discovery of entirely new kinds of galaxies to a window into cosmic 'prehistory', Bothwell shows us the Universe as we've never seen it before - literally. Since the dawn of our species, people all over the world have gazed in awe at the night sky. But for all the beauty and wonder of the stars, when we look with just our eyes we are seeing and appreciating only a tiny fraction of the Universe. What does the cosmos have in store for us beyond the phenomena we can see, from black holes to supernovas? How different does the invisible Universe look from the home we thought we knew? Dr Matt Bothwell takes us on a journey through the full spectrum of light and beyond, revealing what we have learned about the mysteries of the Universe. This book is a guide to the ninety-nine per cent of cosmic reality we can't see - the Universe that is hidden, right in front of our eyes. It is also the endpoint of a scientific detective story thousands of years in the telling. It is a tour through our Invisible Universe.
2227 Руб.
Sherwood Alice Authenticity. Reclaiming Reality in a Counterfeit Culture
We live in an age when the pursuit of authenticity - from living our 'best life' to eating artisan food - matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what they seem. We no longer know whether we are talking to a person or a machine. But we can fight back - and this award-winning book shows us how. Authenticity argues that, although our counterfeit culture is shaped by the most powerful forces of evolution, economics, and technology, we can still come together to reclaim reality. Along the way, we meet the world's greatest impostor, who finally became what he'd pretended to be; the wartime counterfeiter who fooled a nation; nature's most outrageous deceivers; the artist who encouraged people to forge his pictures; the 'authentic' brand that was anything but. But we also meet people living unexpectedly rewarding lives in virtual worlds, and foot soldiers in the 'armies of truth' who are taking down today's conspiracies and cons. Provocative, insightful and original, Authenticity is that once-in-a-generation revelation: a work rich in histories but supremely and urgently of our own time. You'll never think about deception and reality in the same way again.
3184 Руб.
Sherwood Alice Authenticity. Reclaiming Reality in a Counterfeit Culture
We live in an age when the pursuit of authenticity – from living our 'best life' to eating artisan food – matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what they seem. We no longer know whether we are talking to a person or a machine. But we can fight back – and this award-winning book shows us how. Authenticity argues that, although our counterfeit culture is shaped by the most powerful forces of evolution, economics, and technology, we can still come together to reclaim reality. Along the way, we meet the world's greatest impostor, who finally became what he'd pretended to be; the wartime counterfeiter who fooled a nation; nature's most outrageous deceivers; the artist who encouraged people to forge his pictures; the 'authentic' brand that was anything but. But we also meet people living unexpectedly rewarding lives in virtual worlds, and foot soldiers in the 'armies of truth' who are taking down today's conspiracies and cons. Provocative, insightful and original, Authenticity is that once-in-a-generation revelation: a work rich in histories but supremely and urgently of our own time. You'll never think about deception and reality in the same way again.
1082 Руб.
Hassett Brenna Growing Up Human. The Evolution of Childhood
In Growing Up Human, Brenna Hassett explores how our evolutionary history has shaped a phenomenon every reader will have experienced - childhood. Tracking deep into our evolutionary history, anthropological science has begun to unravel one particular feature that sets us apart from the many, many animals that came before us - our uniquely long childhoods. Growing Up Human looks at how we have diverged from our ancestral roots to stay 'forever young' - or at least what seems like forever - and how the evolution of childhood is a critical part of the human story. Beginning with a look at the ways animals invest in their offspring, the book moves through the many steps of making a baby, from pair-bonding to hidden ovulation, points where our species has repeatedly stepped off the standard primate path. From the mystery of monogamy to the minefield of modern parenting advice, biological anthropologist Brenna Hassett reveals how differences between humans and our closest cousins lead to our messy mating systems, dangerous pregnancies, and difficult births, and what these tell us about the kind of babies we are trying to build. Using observations of our closest primate relatives, the tiny relics of childhood that come to us from the archaeological record, and the bones and teeth of our ancestors, science has started to unravel the evolution of our childhood right down the fossil record. In our species investment doesn't stop at birth, and as Growing Up Human reveals, we can compare every aspect of our care and feeding, from the chemical composition of our milk to our fondness for formal education from ancient times onwards, in order to understand just what we evolved our weird and wonderful childhoods for.
4199 Руб.
Carter Angela The Infernal Desire Machines of Doctor Hoffman
Desiderio, an employee of the city under a bizarre reality attack from Doctor Hoffman's mysterious machines, has fallen in love with Albertina, the Doctor's daughter. But Albertina, a beautiful woman made of glass, seems only to appear to him in his dreams. Meeting on his adventures a host of cannibals, centaurs and acrobats, Desiderio must battle against unreality and the warping of time and space to be with her, as the Doctor reduces Desiderio's city to a chaotic state of emergency - one ridden with madness, crime and sexual excess. A satirical tale of magic and sex, The Infernal Desire Machines of Doctor Hoffman is a dazzling quest for truth, love and identity.
2387 Руб.
Mcintyre Lee Post-Truth
How we arrived in a post-truth era, when "alternative facts" replace actual facts, and feelings have more weight than evidence. Are we living in a post-truth world, where "alternative facts" replace actual facts and feelings have more weight than evidence? How did we get here? In this volume in the MIT Press Essential Knowledge series, Lee McIntyre traces the development of the post-truth phenomenon from science denial through the rise of "fake news," from our psychological blind spots to the public's retreat into "information silos." What, exactly, is post-truth? Is it wishful thinking, political spin, mass delusion, bold-faced lying? McIntyre analyzes recent examples--claims about inauguration crowd size, crime statistics, and the popular vote--and finds that post-truth is an assertion of ideological supremacy by which its practitioners try to compel someone to believe something regardless of the evidence. Yet post-truth didn't begin with the 2016 election; the denial of scientific facts about smoking, evolution, vaccines, and climate change offers a road map for more widespread fact denial. Add to this the wired-in cognitive biases that make us feel that our conclusions are based on good reasoning even when they are not, the decline of traditional media and the rise of social media, and the emergence of fake news as a political tool, and we have the ideal conditions for post-truth. McIntyre also argues provocatively that the right wing borrowed from postmodernism--specifically, the idea that there is no such thing as objective truth--in its attacks on science and facts. McIntyre argues that we can fight post-truth, and that the first step in fighting post-truth is to understand it.
1796 Руб.
Mcintyre Lee Post-Truth
How we arrived in a post-truth era, when "alternative facts" replace actual facts, and feelings have more weight than evidence. Are we living in a post-truth world, where "alternative facts" replace actual facts and feelings have more weight than evidence? How did we get here? In this volume in the MIT Press Essential Knowledge series, Lee McIntyre traces the development of the post-truth phenomenon from science denial through the rise of "fake news," from our psychological blind spots to the public's retreat into "information silos." What, exactly, is post-truth? Is it wishful thinking, political spin, mass delusion, bold-faced lying? McIntyre analyzes recent examples--claims about inauguration crowd size, crime statistics, and the popular vote--and finds that post-truth is an assertion of ideological supremacy by which its practitioners try to compel someone to believe something regardless of the evidence. Yet post-truth didn't begin with the 2016 election; the denial of scientific facts about smoking, evolution, vaccines, and climate change offers a road map for more widespread fact denial. Add to this the wired-in cognitive biases that make us feel that our conclusions are based on good reasoning even when they are not, the decline of traditional media and the rise of social media, and the emergence of fake news as a political tool, and we have the ideal conditions for post-truth. McIntyre also argues provocatively that the right wing borrowed from postmodernism--specifically, the idea that there is no such thing as objective truth--in its attacks on science and facts. McIntyre argues that we can fight post-truth, and that the first step in fighting post-truth is to understand it.
1796 Руб.
Greene Brian Until the End of Time. Mind, Matter, and Our Search for Meaning in an Evolving Universe
From the world-renowned physicist and bestselling author of The Elegant Universe and The Fabric of the Cosmos, a captivating exploration of deep time and humanity's search for purpose In both time and space, the cosmos is astoundingly vast, and yet is governed by simple, elegant, universal mathematical laws. On this cosmic timeline, our human era is spectacular but fleeting. Someday, we know, we will all die. And, we know, so too will the universe itself. Until the End of Time is Brian Greene's breathtaking new exploration of the cosmos and our quest to understand it. Greene takes us on a journey across time, from our most refined understanding of the universe's beginning, to the closest science can take us to the very end. He explores how life and mind emerged from the initial chaos, and how our minds, in coming to understand their own impermanence, seek in different ways to give meaning to experience: in story, myth, religion, creative expression, science, the quest for truth, and our longing for the timeless, or eternal. Through a series of nested stories that explain distinct but interwoven layers of reality-from the quantum mechanics to consciousness to black holes-Greene provides us with a clearer sense of how we came to be, a finer picture of where we are now, and a firmer understanding of where we are headed. Yet all this understanding, which arose with the emergence of life, will dissolve with its conclusion. Which leaves us with one realization: during our brief moment in the sun, we are tasked with the charge of finding our own meaning.
1453 Руб.
Sherwood A. Authenticity: Reclaiming Reality in a Counterfeit Culture
We live in an age when the pursuit of authenticity - from living our 'best life' to eating artisan food - matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what they seem. We no longer know whether we are talking to a person or a machine. But we can fight back - and this award-winning book shows us how.Authenticity argues that, although our counterfeit culture is shaped by the most powerful forces of evolution, economics, and technology, we can still come together to reclaim reality.Along the way, we meet the world's greatest impostor, who finally became what he'd pretended to be; the wartime counterfeiter who fooled a nation; nature's most outrageous deceivers; the artist who encouraged people to forge his pictures; the 'authentic' brand that was anything but. But we also meet people living unexpectedly rewarding lives in virtual worlds, and foot soldiers in the 'armies of truth' who are taking down today's conspiracies and cons.Provocative, insightful and original, Authenticity is that once-in-a-generation revelation: a work rich in histories but supremely and urgently of our own time. You'll never think about deception and reality in the same way again.
1411 Руб.
Sherwood A. Authenticity: Reclaiming Reality in a Counterfeit Culture
We live in an age when the pursuit of authenticity - from living our 'best life' to eating artisan food - matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what they seem. We no longer know whether we are talking to a person or a machine. But we can fight back - and this award-winning book shows us how.Authenticity argues that, although our counterfeit culture is shaped by the most powerful forces of evolution, economics, and technology, we can still come together to reclaim reality.Along the way, we meet the world's greatest impostor, who finally became what he'd pretended to be; the wartime counterfeiter who fooled a nation; nature's most outrageous deceivers; the artist who encouraged people to forge his pictures; the 'authentic' brand that was anything but. But we also meet people living unexpectedly rewarding lives in virtual worlds, and foot soldiers in the 'armies of truth' who are taking down today's conspiracies and cons.Provocative, insightful and original, Authenticity is that once-in-a-generation revelation: a work rich in histories but supremely and urgently of our own time. You'll never think about deception and reality in the same way again.
1411 Руб.
Tegmark Max Life 3.0. Being Human in the Age of Artificial Intelligence
AI is the future - but what will that future look like? Will superhuman intelligence be our slave, or become our god? Taking us to the heart of the latest thinking about AI, Max Tegmark, the MIT professor whose work has helped mainstream research on how to keep AI beneficial, separates myths from reality, utopias from dystopias, to explore the next phase of our existence. How can we grow our prosperity through automation, without leaving people lacking income or purpose? How can we ensure that future AI systems do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will AI help life flourish as never before, or will machines eventually outsmart us at all tasks, and even, perhaps, replace us altogether?
2249 Руб.
Gray John The Silence of Animals. On Progress and Other Modern Myths
The powerful, beautiful and chilling sequel to the bestselling Straw Dogs 'By nature volatile and discordant, the human animal looks to silence for relief from being itself while other creatures enjoy silence as their birthright' Why do humans seek meaning to life? How do our imaginations leap into worlds so far beyond our actual reality? In this chilling and beautiful sequel to Straw Dogs, John Gray explores how we decorate our existence with countless fictions, twisting and turning to avoid acknowledging that we too are animals. Drawing on an extraordinary array of writers who are mesmerized by extremity, from Ballard to Conrad, Gray makes us re-imagine our place in the world.
2475 Руб.
Kline Nancy The Promise That Changes Everything. I Won’t Interrupt You
How often do you interrupt? How often do people interrupt you? Can you remember the last time someone listened to you all the way through your thinking? In a time when communication is more challenging than ever and relationships need to be nurtured, listening to one another could not be more important. In her new book, Nancy Kline, bestselling author of Time To Think, suggests that for us to radically improve our communication we should make the propmise 'I won't interrupt you'. This promise matters because when we interrupt each other, we interrupt our thinking, and that interrupts the quality of everything we do. By making this promise to our colleagues and loved ones we can deepen our relationships, increase our productivity, and enjoy deeper, richer conversations. It may, in fact, be the most important promise we ever make. Nancy has spent the last three decades researching independent thought and the barriers that prevent us from thinking for ourselves. In this book she tells us the truth about the damage that interruption can cause, she shares case studies and stories from her work with clients, as well as simple ways we can improve our communication, and change our lives.
3631 Руб.
Murphy L. The Prodigal Tongue The Love-Hate Relationship Between British and American English
The English language is a beautiful thing, but it suffers under relentless assault from Americans who want nothing more than to corrupt the mother tongue. Well, thats what were told. But whats the truth? And whose language is it anyway? Lynne Murphy, an American linguist living in England, dives into the war of words being waged over the Atlantic. In a laugh-out-loud report, she separates reality from myth in this special relationship and delves into the social and political forces that have seen British and American English part ways. From the origins of the bees knees to why so many of Hollywoods evil geniuses sound as though they were educated at Oxford, The Prodigal Tongue reveals how our language really works and tells us where its going. .
1028 Руб.